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Category Archives: Branding and CSR

The Azores > Branding and CSR

Noile principii ale brandurilor: The 2016 Impact Project

February 24, 2017 Alina LiciuBranding and CSR0

Deloitte a publicat de curand raportul The new principles of brand leadership: The 2016 Impact Project.Compania de consultanta a pornit de la ideea calumea afacerilor de azi este tot mai interesata de impactul social, Read More

Abordarea responsabilitatii sociale si de mediu in strategia de branding

ImageSeptember 3, 2015 Alina LiciuBranding and CSR0

Brandingul sustenabil pe plan international

Paul Polman, CEO Unilever, a declarat in luna mai a acestui an ca brandurile care respecta cel mai mult strategia Unilever pentru sustenabilitate au contribuit la jumatate din cresterea companiei in 2014. Read More

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